Ratings even out in the second radio survey of the year

Ratings even out in the second radio survey of the year

ABC Perth was the biggest loser overall, dropping 1.3 per cent (after celebrating a 1.6 per cent gain in the last survey). Hit 92.9 managed to claw back some of its massive losses from Survey 1, up 1.4 per cent overall. Mix 94.5 made a very modest gain of 0.2 per cent to retain its spot as the number one station in Perth (for about the 28th survey in a row), with Nova 93.7 second and Hit 92.9 leap frogging the ABC to take back third place.

In the individual programs, the ABC’s star recruit Peter Bell lost the ground he’d previously gained, as well as the number one breakfast spot, dropping a huge 1.7 per cent. Bell now sits second behind Mix 94.5’s breakfast team of Clairsy, Matt and Kimba, who picked up 0.9 per cent (on top of the 1.3 per cent gain they made in Survey 1).

In the battle of the morning talkback programs, it was bad news for both ABC and 6PR, with 6PR’s new host and former West journo Gareth Parker losing 1 per cent to secure only 7.1 per cent of the morning audience, and rival Geoff Hutchison losing 1.3 per cent to hold on to 9.3 per cent of the audience. It was much better news for Hit 92.9, which made a big gain of 1.9 per cent (after getting walloped in the last survey), while other stations on the FM band didn’t do very much at all, with both Mix 94.5 and 96fm seeing the same results as Survey 1.

The ABC afternoon program’s sunny host Gillian O’Shaughnessy had a little less to smile about, losing 1 per cent to sit at 6.5 per cent of the total audience, while her rival at 6PR Simon Beaumont didn’t hit it out of the park either, down 0.6 per cent to sit at 5.1 per cent. The news was again a lot better over at Hit 92.9, which picked up 2 per cent to retain second place in the slot, behind its stablemate Mix 94.5.

The Drivetime slot didn't deliver any better news for the ABC, with new host Belinda Varischetti suffering one of the biggest individual hits in the survey, dropping 2.1 per cent (after picking up 2.5 per cent in the last survey). The news was a bit better for 6PR’s newly badged Perth Live program hosted by Oliver Peterson, which picked up 0.8 per cent to sit in 7th place in the time slot. The FM stations made some modest gains in Drive, with Mix 94.5’s local team of Lisa and Pete wrestling the number one spot back from Nova 937’s eastern states show Kate, Tim and Marty.

Survey 3 is due out on June 6.

To understand how to make the best use of this information in developing media strategy, as well as media training and media relations advice, please contact Campaign Capital.

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