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Blogs by Author: Wade McCagh. [Show All]

How to use social media to boost your public relations results

How to use social media to boost your public relations results

If your organisation's approach to public relations begins and ends with media releases, you're not reaching your PR potential. Integrating ...
First impressions count: tips for writing email subject lines that work

First impressions count: tips for writing email subject lines that work

Putting a little forethought into the subject line of your email can dramatically increase your open rate and ensure your message is read.
Back to the future: why email still works

Back to the future: why email still works

If you’re not taking email seriously, you’re missing out on a range of benefits that email still holds over other digital platforms.
It’s 2017. You should know how to use hashtags

It’s 2017. You should know how to use hashtags

Once you know how to use hashtags, you’ll understand why they’re so handy for marketing and communications.
How to build your Twitter audience

How to build your Twitter audience

Read our latest social blog for easy tips on how to build and engage your audience on Twitter.
Should we (still) be on Twitter?

Should we (still) be on Twitter?

Most organisations can benefit from what Twitter offers but it’s important to understand who’s on it and what it can be used for.
When is the best time to post on social media?

When is the best time to post on social media?

Putting in the effort into your content scheduling can pay big dividends for your organisation’s social media performance.
What’s new in social media?

What’s new in social media?

The war between Facebook and Twitter’s video offerings is heating up with features centred around their broadcasting services.
Why your organisation can’t afford to ignore LinkedIn anymore

Why your organisation can’t afford to ignore LinkedIn anymore

LinkedIn has become a major player in the digital realm and there are several reasons why your organisation can’t afford to ignore it.
How to make the most of Facebook Live to build your social audience

How to make the most of Facebook Live to build your social audience

Live video is one of Facebook’s top priorities. Here’s how you can take advantage of this for your organisation.

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