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Blogs by Author: Rebecca Boteler. [Show All]
While the first radio ratings survey of the year revealed some wild gains and losses, Survey 2 has seen things even out.
While key messages are essential in getting your point across, sticking to them absolutely does not make for a good interview.
Having a media protocol in place ensures your company receives positive outcomes when engaging with the media.
Companies are at risk of finding out that not all publicity is good publicity if they don’t have a media relations expert in their corner.
The big winner in the eighth ratings survey was 720 ABC with Peter Bell reclaiming top spot in the hotly contested breakfast slot.
The popularity of social media news has seen the rise of false and deliberately misleading and malicious stories.
Tailored media training provides participants with the tools to maximise positive publicity and minimise the negative.
A game of musical chairs seems to be happening in Perth radio, with retirements, comebacks and station-swapping all thrown into the mix.