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Blogs by Author: Emma Gibbens. [Show All]

Using goals to incentivise behaviour

Using goals to incentivise behaviour

When creating organisation goals, it’s important to ensure you’re incentivising the correct behaviour or actions.
Five common training problems and how to address them

Five common training problems and how to address them

The most common training problems you may encounter can be overcome by staying calm and taking control of the situation.
Hard numbers vs. soft numbers in campaign reporting

Hard numbers vs. soft numbers in campaign reporting

Understanding the difference between hard and soft numbers is valuable when developing campaign reporting systems and processes.
Modern campaigning is a digitally integrated campaign

Modern campaigning is a digitally integrated campaign

If you’re running a modern field campaign, it should be digitally integrated with the database and other online systems.
Better recruitment starts with better measurement

Better recruitment starts with better measurement

Defining, measuring and refining processes can increase your understanding of the reasons people are joining your organisation.
Three essentials for building a strong community

Three essentials for building a strong community

A feeling of higher purpose, sense of belonging and fun are key attributes of a strong, vibrant community.

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